A little about Williams Hunt

Williams Hunt has been proudly serving the South African public since 1903 as part of the General Motors South Africa family.

We are part of the Unitrans Automotive Group, a division of Steinhoff International. We provide full sales and after sales backing for all GM South Africa vehicles, including honouring all warranties, service and maintenance plans, parts supply and all other areas of after sales support for Chevrolet, Opel and Isuzu vehicles. In addition, we continue to provide full after sales support for HUMMER, Saab and Cadillac brands.

WILLIAMS HUNT

TODAY, TOMORROW, THE FUTURE

Williams Hunt has firmly bedded itself as the largest national GM dealer in South Africa with branches countrywide.

Our Opel Vivaro

Reeds of Cape Town has recently joined the Unitrans Automotive team helping Williams Hunt strengthen our Chevrolet, Opel and Isuzu offering in the Western Cape.

We are proud of our strong track record of providing high quality vehicles and are firmly committed to maintaining and growing our levels of support to you, our valued customer.

OUR VISION;

To provide excellence in all interactions with customers in what we do, by embracing the General Motors “Customer for Life” philosophy and breeding loyalty amongst fellow staff.

Never to forget – “PEOPLE DO BUSINESS WITH PEOPLE”

UNITRANS AUTOMOTIVE

Unitrans Automotive is one of South Africa’s largest distributors of motor vehicles and ancillary products. The company represents all the major motor brands through a national network of franchise motor dealerships.

The business activities of Unitrans Automotive includes:

  • The sale of new and used passenger and commercial vehicles
  • The distribution of parts and accessories
  • Servicing and repair of vehicles
  • Financing of vehicles
  • A wide range of insurance and assurance products
  • Full maintenance leasing or contract hire
  • Fleet management services

Unitrans Motors is dedicated to serving the South African motoring public with a complete range of transport related products and services and to building customer relationships which endure far beyond the life of the vehicles we supply.

WILLIAMS HUNT – THE STORY

If the dictum by Cecil John Rhodes “Transportation is civilization” is accurate, then it can truly be said that Williams Hunt Delta has made its contribution to the fascinating, turbulent history of South Africa.

It was in 1886, just 12 months after gold was discovered on the Witwatersrand, that the foundations were laid for the Williams Hunt Delta saga which was to become inextricably linked with South Africa. The visionary of the times was Henry Hunt, a Londoner who had come to South Africa fired up by the news of the fortunes to be made on the diamond fields of Kimberley.

An inventive, spirited individual, Henry tried his hand at many things initially: a building contractor, a part owner of a slate quarry amongst others. Lack of capital, labour, transport difficulties – and no doubt the business climate of the time – bedeviled their early ventures and ten years of effort came to naught.

Johannesburg beckoned with its promise of golden riches and Henry correctly identified the need for transport in the dusty streets of the boom town. This was the age of the horse and buggy and for many who could not afford a horse, a humble bicycle. In 1903, together with a partner, Henry Hunt opened a bicycle shop in downtown Johannesburg on the site of what is now the Supreme Court, unknowingly laying the foundations for the Williams Hunt Delta dynasty.

The Boer War loomed, business flourished initially, then faltered. Henry’s attempts to persuade his wife to join him in South Africa failed, and for a while things looked bleak. Two of his three sons did however immigrate and together they made a fresh start. Despite heroic efforts “Williams Hunt and Co Direct Importers” continued to struggle for survival. It was in dire straits “sans stock, sans capital and almost sans hope” when Mrs Hunt finally arrived in South Africa bringing with her an infusion of £300 into the business.

That was the turning point although initial efforts to introduce motorcycles to South Africa failed (they were just too finicky for the non-mechanically minded customers of the day) and bicycles continued to provide a solid basis for the business.

The tide turned with the franchise for the “Indian Motor Cycle”, a tough machine able to stand up to the vagaries of the South African conditions. The Hunts’  put The Indian on the map with imaginative publicity stunts, including a race against the mail train from Durban to Johannesburg – which The Indian won!

On the strength of these early successes the first Williams Hunt branch opened in Durban in 1914 and others soon followed. The future lay with the “horseless carriage” however, and on a visit to America the Hunts found a vehicle that suited South African conditions admirably – the robust little Chevrolet 490, the first of which arrived in the Union in 1918. Thus began a link with Chevrolet, which continues to this day in terms of Williams Hunt, franchised dealers of Chevrolet, Opel and Isuzu.

Our Chevrolet Cruze

Our commitment is to do whatever it takes to meet and exceed your expectations now and for many years to come.

Thank you for your continued support.