“As part of the ongoing Opel brand and product resurgence in South Africa, we are excited to announce the introduction of two all new Opel vehicles into the South African market in 2015. The ADAM and Mokka continue the Opel brand’s German heritage which is reflected in their exciting design, engaging driving experience and practical innovations,” says Opel Brand Manager, Christopher Cradock.
“The Opel ADAM and Mokka were shown to the South African public at last year’s Johannesburg International Motor Show, where we experienced overwhelmingly positive reactions from consumers and the media.”
In Europe, Opel is investing heavily in the development of advanced new powertrain technology which South African consumers will experience for the first time when the ADAM reaches South African shores.
“Engine and model derivatives for the local market will be finalised closer to the time of launch, however, we can confirm that both ADAM and Mokka will feature the latest in engine technology and innovative features from the Opel brand,” continues Cradock.
Named after the company’s founder, the new Opel ADAM celebrates Adam Opel’s visionary leadership and engineering prowess. The ADAM is a premium sub-compact hatchback which is set to compete with similar lifestyle vehicles in an expanding, fashionable niche segment. It features a lifestyle-focused non-retro design inspired by the latest design cues from Opel, first seen on the Monza concept car.
“The ADAM experience is all about the freedom to create and own an individual, personalised car through which the owner can express their lifestyle preferences and tastes. In addition to customisation, the ADAM offers an exciting and engaging driving experience and as with all Opel vehicles it comes packed with standard innovative technology and specification,” continues Cradock.
“The Opel ADAM will attract a new generation of customers to the Opel brand and open up an exciting world of personalised motoring for drivers looking for an individual driving experience.”