“First presented in concept form in 2011, Chevrolet’s Trailblazer sports utility vehicle (SUV) has now hit showroom floors in South Africa, with the clear aim of challenging Toyota’s dominance in the SUV D-segment of the local market.
“We are going after Toyota’s Fortuner. It’s the Trailblazer’s reason for being,” says General Motor South Africa (GMSA) marketing GM Alastair Ironside.
“The Trailblazer is coming in a segment of the market we are not currently competing in,” adds GMSA president and MD Edgar Lourencon.
He says he is confident the seven-seater SUV has the traits to be a success in the South African market, offering “outstanding comfort, an outstanding interior and great performance”.
Ironside also notes that the Trailblazer offers more standard features than rival products, as well as a 15 000 km service interval, as opposed to the 10 000 km often seen in this segment. This means the General Motors (GM) SUV is 12% to 18% less expensive when it comes to service, maintenance and collision parts, he says.” Read the article on Engineering News Online.