Opel Adam

Opel SA drops details on new Adam

Opel Adam“Opel South Africa has revealed a number of details about the new Opel Adam, but stopped short of providing official pricing.

Due to arrive in SA dealerships in January 2015, Opel says the Adam “will represent the first of a number of new-generation of Opel vehicles destined for South Africa”. The brand says pricing will “range from R200 000 up to R250 000, with final pricing to be made available in January”.

“The Opel Adam is the first of our ‘new Germans’; a vehicle which truly embodies Opel’s heritage of precision German-engineered, desirable cars with attractive design and the latest technology. Adam takes things a step further by appealing to the modern buyer who wants to stand out in a crowd with a highly customisable and affordable package,” said Opel Brand Manager at General Motors South Africa, Christopher Cradock.

Built at Opel’s plant in Eisenach, Germany, the Adam is three-door, four-seater hatchback. It is named after Adam Opel, who founded the company in 1862.

South African consumers will have a choice of three models: Adam, Adam Jam and the range-topping Adam Glam.

“Adam is designed for trend-setting image-makers, people who want self-expression through their clothes, lifestyle and cars,” said Cradock. “For this reason, the choice of colours, wheels and interior design elements have been developed to enable a high level of vehicle personalisation, allowing the customer to be fully involved in the finishing details of their car.”

Read the full article on IAfrica Motoring.