GM back in the MPV market with new Orlando

Chevrolet Orlando“Often mocked as uncool, the multipurpose vehicle (MPV) is set to rise again – if General Motors South Africa (GMSA) has any say in the matter.

MPVs are often labelled as a woman’s domain, with the design then promptly reverting to boring and boxy, as if estrogen serves only to dull the aesthetic sense.

The new Orlando’s “bold and aggressive looks”, as GMSA planning VP Ian Nicholls puts it, hopes to transcend the cliche of an MPV being nothing more than a mom’s taxi.

“We are staying miles away from that tag,” says Nicholls.

The Orlando, based on the Cruze platform, is GMSA’s ticket into the MPV segment, as it last had a competitor there with the Opel Zafira, some years ago.” read the full article on Creamer Media’s Engineering News

Other articles:
Orlando is very easy to like” from The Gremlin.
Chevrolet enters the MPV market” from CAR Magazine.
Launch drive: Chevrolet Orlando (2011)” from DieselDrive.
Chev’s gangster MPV driven” from Wheels24.
Chev brings tough style to MPV market” from IOL Motoring.
First Drive: Not So Ordinary Orlando MPV” from SA Car Fan.
Wave goodbye to the Great American MPV” from the Daily Maverick.
Butch Chevrolet Orlando MPV with a European twist” from Ride&Drive.
Drive News: Chevy Orlando MPV” from Drive Magazine.