Isuzu Trailview was launched by General Motors South Africa in 2013. Now off road enthusiasts can pre-view off road trains, online. This award winning interactive tool assist users to mark their routes before even stepping into their 4×4. An Isuzu KB 300 Extended Cab was used to mark various off road trails in South Africa, only equipped with a 360-degree camera.
The Isuzu Trailview team, have continued to tackle some of the most challenging 4 x 4 trails in the country, capturing and conquering every obstacle, GPS coordinate and mountainous view along the way. This enables visitors to the website to plot their journey and view photos, videos and tips from the trail, even adding their own experiences and sightings with a click of a button.
“Isuzu owners love to take their vehicles away on weekends, to drive on off-road trails or visit family in far-flung areas,” says Isuzu Brand Manager, Mlungisi Nonkonyana. “Trailview is just one way of adding extra value to what Isuzu vehicles already offer. In addition, the enhancements we’ve made allow Trailview to better align with lifestyle activities such as mountain biking and trail running – events which are sponsored by Isuzu.”
2014 brings new enhancements to the Isuzu Trailview portal, which has now been fully integrated into the www.isuzu.co.za website, and which has evolved into a lifestyle gateway, covering not only 4×4 trails but also mountain bike trails and other useful content for the intrepid adventurer who is hungry for camping reviews, braai recipes, must-have gadgets and more.
A brand new user experience
The new Isuzu Trailview portal aims to empower users and offer them an even richer experience. Instead of just navigating the trail forwards and backwards, users can now view the entire trail in a much faster, smoother video-based encounter. There’s also the option of using the 360° button to get a clear view of the surroundings on the trail.
“Switching between the two views is a seamless interaction, thanks to a slick piece of technology,” says NATIVE VML’s User Experience Designer, Thandi Guilherme.
Users can get to grips with a trail by viewing the elevation of the route and jumping to any point of interest on the map. In addition, one can explore the environment using the aerial view to develop a sense for the challenges which lie in wait.
Mountain biking trails have also been added to allow MTB enthusiasts to prepare for the big day – including Isuzu-sponsored events. Each trail includes a review which can be embedded on other websites to increase awareness.
To enjoy the Isuzu Trailview experience, visit www.isuzu.co.za/experience-isuzu